Greater challenges than ever before confront small businesses, nonprofits, performing artists and cultural institutions in their highly competitive industry environments. Insightful, creative solutions to public relations are essential requirements today for sustaining longevity in these industries.
Established in 2010, Michelle McGrath PR | Media Relations is founded on these principals, creating intricately customized strategies to catapult widespread visibility, resulting in media campaign success that provides tangible results.
As a public relations professional, bestselling cookbook author, home cook, fine artist and vocal musician, Michelle McGrath is passionate about her “life as art” approach to business, the kitchen and creative adventures. She founded McGrath PR in 2010, a niche public relations company, forging innovative marketing solutions through traditional, digital and social platforms for the arts and entertainment, culture, food, non-profit and small business sectors. In 2020, she embraced her first adventure as an author, and published “The Creative Table – Inspired Recipes that Nourish, Gather and Unite” cookbook, which soared to a bestseller just 10 days after its debut. In 2021, she expanded her career, appointed as Managing Director of South Shore Children’s Chorus, the region’s multi-campus choral music resource for students in grades K-12. She is a devoted arts advocate, collaborating with, founding and serving on several Massachusetts cultural councils and arts institution boards and committees.
Michelle often serves as a public speaker, delivering lectures on public relations, social media, embracive marketing, audience growth and digital book publishing. Her appointment as arts and entertainment correspondent was a founding facet of PACTV’s PCN Community News, the premiere regional television news program south of Boston. Dovetailing her love of cooking into her career, she has enjoyed creating inventive menus and chairing numerous social event series for regional non-profit organizations. Having raised three beloved children in the metro-Boston area, she is now settled in the South Shore’s coastal community, at home in sight of the Atlantic ocean, the source of many images adorning her cookbook.
The Plymouth Bay Cultural District committee originated strong working relationships among nearly 150 of the District’s established cultural asset organizations, helping to increase community and tourism by promoting the vast cultural experiences in the area to visitors and locals alike. The District continues to be instrumental in collaborating with leaders as they plan programs and events commemorating Plymouth’s quadricentennial celebration and beyond.
The Greater Plymouth Performing Arts Center, Inc. (GPPAC) is a nonprofit organization founded in 2010 and dedicated to performing arts and educational programs which support the vibrant arts community in the greater South Shore region. The organization founded The Spire, a venue to serve as a mecca for the arts and showcasing music, theatre and dance performances as well as education that supports the performing arts. Tremendous acoustics, sightlines, and an architecturally beautiful interior are The Spire’s trademark. The 225-seat performance hall features superior acoustics, custom state of the art lighting and sound systems and original period architectural details offering patrons an exceptional performing arts experience. The 3-story building resides in the epicenter of America’s Hometown where the growing arts vibe infuses the historical and cultural district with creativity year-round. The Spire’s lower level is dedicated to classrooms for performing arts education and theater troupes, a state of the art recording studio, rehearsal studios and community activities.