How to write effective press releases

You think your message is important. You think others should think it’s important, too. Now all you have to do is get them to read your message. Simple, right? Not necessarily so.

There are ways to do it effectively, and also ways for it to blow up before it ever sees a page – if it ever sees a page.

If you represent a nonprofit organization or a municipal agency, then you can learn the do’s and don’ts of writing effective press releases at a free seminar being put on by the Kingston Public Library. Michelle McGrath, of Michelle McGrath PR, specializes in servicing the arts, nonprofits and small business. Scott Smith, managing editor of GateHouse Media’s Plymouth newsroom, works with the arts, nonprofits and small business to get their messages heard. They will team up to present their occasionally conflicting takes on just what makes an effective press release. McGrath will see the challenge from the client side, and Smith will take it on from the media side. Somewhere in the middle they’ll inevitably meet.

They’ll also dish on how they use social media to help get the word out.

This seminar will take place from 10:30 a.m. to noon Wednesday, Oct. 28, at the Adams Center, which is located at 33 Summer St. in Kingston, across the street from the library. Parking is available in both locations. Refreshments will be served. Reservations, a sense of humor and active participation are requested – call the library at 781-585-0517.